Jeremy Clarkson headshot - Esus Agri Ltd

The latest series of Jeremy Clarkson’s hit series which documents life on his 1, 000-acre Cotswolds farm has once again achieved great success. Clarkson’s Farm broke Prime Video viewing records, achieving a record of over 4.3 million views across the country for the first episode of his 2nd series and surpassing highly acclaimed series such as Lord of the Rings: The Rings of Power.  The series has been praised by farmers across the country for bringing the realities and struggles of modern farming to UK households. Well known for his opinionated and humorous nature, Clarkson does not hold back when sharing his experiences with running Diddly Squat farm shop and farm. In this article we take a look at some of the lessons farmers can learn from his approach.

Bringing the realities and struggles of farming into sharp focus

Jeremy Clarkson's Diddly Squat Farm Shop - Esus Agri Ltd

Dubbed a triumph, Clarkson’s Farm does a great job in showcasing the everyday struggles faced by the sector. From Government red tape burdens to sustainability, Jeremy also speaks frankly concerning various topics such as financial difficulty, shedding light on the importance of diversification and exploring different avenues such as the Diddly Squat farm shop.


What farmers can learn from Clarkson’s Diddly Squat farm shop

Queue outside Jeremy Clarkson's Diddly Squat Farm Shop - Esus Agri Ltd

While his journey has been far from smooth, there are many lessons farmers can learn from Jeremy Clarkson’s series, particularly when it comes to farm diversification. The show serves as a stark reminder of the uncertain future that many British farmers face with increasing financial pressures and the need to explore multiple revenue streams such as the Diddly Squat farm shop. With an estimate of 33% of agricultural businesses already diversifying in one way or another, it is becoming a necessity that farmers cannot ignore. However, as the show highlights, it is crucial to ensure you do your due diligence, check whether planning permission is required and seek some professional guidance.


Farming business consultancy, advice and grant support

Here at Esus Agri Ltd, we have been helping farmers thrive since 1995. We have worked with farms from 40 ha to 100,000 ha, delivering truly sustainable solutions that drive real results. To find out how we can support you with farm diversification, business management advice and step-by-step grants applications, contact us today!